A parent and child driving a light-blue electric go-kart down a road through a colourful toy city with the Petronas Twin Towers in the background.

VroomTown · by PeopleUp

A VroomTown in every city, for every child.

VroomTown is the world's 1st and only drive-play city for kids. Now we're on a mission to bring it to the world!

“These stations make the experience feel like a complete little world rather than just driving in circles.”

— Happy Go KL, Feb 2026

“These stations make the experience feel like a complete little world rather than just driving in circles.”

— Happy Go KL, Feb 2026

An isometric world map dotted with VroomTown city markers across Asia, the Middle East and Australia, with live pins on Kuala Lumpur and Singapore.

Your city next?

Be next to own VroomTown's global play brand in your city.

Your city next?

Be next to own VroomTown's global play brand in your city.

Limited territories

Founding Partner status

Founding Partners are the first in their country or city and get priority on their territory, with details agreed in person.

The concept

Not another playground.
A whole city, kid‑sized.

The world's 1st and only drive-play city for kids — a working mini-metropolis of streets, shops, traffic and real city zones, built at child scale.

A colourful VroomTown Malaysia street with themed buildings, kerbs and cars

A whole city, kid‑sized

Streets, shops, traffic lights, a post office, supermarket, pet clinic, mechanic, car wash, flyover and drive-through cafe — a working city built at child scale, not a climbing frame.

Kids driving electric cars on the VroomTown Singapore track

Drive-play, not just play

Kids take the wheel and navigate real roads, junctions and the rules of the road in their own mini metropolis.

Built for repeat visits

Kids earn their VroomTown driving licence, then come back to master new routes through the post office, supermarket, pet clinic, mechanic and car wash.

Children driving past the mini Merlion at VroomTown Singapore

Designed for malls

A destination anchor that drives footfall, dwell time and family spend across the whole centre.

The rainbow tunnel road at VroomTown Singapore with yellow-and-black crossing stripes

Why it works

Why families queue for it — and malls make room.

The world's 1st and only drive-play city for kids, and the family anchor every centre wants.

For families

Families playing in the giant ball pit at VroomTown Malaysia

A whole city to explore, not one slide
Real driving and the rules of the road
Post office, supermarket, pet clinic and mechanic to explore
Safe, supervised, weather-proof fun
A place parents actually want to stay
A one-of-a-kind, real driving experience kids won't find anywhere else
A go-to venue for unforgettable birthday parties

For malls

A themed car display and colourful entrance inside VroomTown at Atria Shopping Gallery

Drives dwell time and repeat visits
Strong F&B and retail halo effect
Premium, photogenic and PR-friendly
A destination that draws tourists and families alike
A healthy anchor tenant that fills weekends with families and weekdays with school visits

For partners

Parent and child driving together at VroomTown Malaysia

A predictable, global market: kids everywhere love the same things, so the concept travels.
Highly differentiated: a full drive-play city, not another typical playground.
Strong brand recognition and acceptance with families and malls.
A proven track record in Singapore and Kuala Lumpur.
Partner with an operator who knows the family entertainment business, backed by proprietary systems for high efficiency and customer satisfaction.

One venue, many occasions

Weekend outing

Birthday parties

Preschool visits

Corporate family days

The system

You bring the city. We bring everything else.

A turnkey franchise system — from first sketch to opening day and beyond.

Brand & IP playbookCity design kitFleet & track buildStaff trainingPOS & bookingSafety & complianceMarketing assetsLaunch support

Partnership tiers

Choose how big you want to go.

From a single flagship outlet to country-wide rollout. Founding Partners get priority on their territory.

Single Outlet

Minimum deployable capital of SGD 1M

One VroomTown in one flagship mall.

One turnkey outlet
Launch campaign
Ongoing support

City / Area

Deployable capital on request

Multiple outlets across a city or area.

Territory priority
Shared marketing
Priority on new sites
Development rights for multiple outlets

Country

Deployable capital on request

Country-wide rights and rollout.

Territory priority
Rollout roadmap
Master support
Co-marketing
Master rights with sub-franchising

SGD 1–1.5M

Deployable capital

~40%

Projected net margin

12–18 mo

Projected capital recovery

~3–4 mo

Setup to opening

Projections, market dependent

Loved by families

Loved by kids. Raved about by parents.

4.7★ on Google from 1,000+ reviews (Singapore)

“Brought my boy to Vroom City and he had so much fun! The space is clean, well-organised and very kid-friendly. The staff were patient and helpful. Definitely a great place for little ones who love cars. Will come again!”

Nani I.

Google review, Singapore · 5 stars

“The whole place is set up like a mini city — complete with traffic lights, petrol stations, and even landmarks like the Merlion and Gardens by the Bay.”

Celeste C.

Google review, Singapore

“The traffic lights and signs inside help children with their traffic knowledge.”

Google review

Singapore · Jan 2026

“This isn't a bumper car ring with a coat of paint; it genuinely looks and functions like a mini town, and it's one of the more original things we've done with the kids in Kuala Lumpur.”

KL With Kids

Kuala Lumpur · May 2026

“Yes, it is definitely worth visiting VroomTown for a fun and educational kid driving experience, although the one-hour session does really fly when you're having fun here.”

Parent On The Job

2026

“Great fun each time! Better to come on weekdays when the crowd are lesser. There's also a pump station, car wash area and a drive through for sweets. My 6 yo son loves it!”

Kimmy L.

Google review, Singapore · Mar 2026

“A new mega indoor driving city, just for children, is one of the best new things to do in Singapore.”

Secret Singapore

“Its driving course is a replica of Singapore's streets so kids will be driving by mini-versions of iconic landmarks as they make their rounds.”

TheSmartLocal

Secret SingaporeTheSmartLocalLittle Day OutSassy MamaHoneyKids AsiaLittle Steps AsiaBYKidOBusykiddHappy Go KLmakchicKuala Lumpur With KidsMurai.my

Backed by PeopleUp